Five steps. Always in this order.
Four steps. Four sessions. Everything stays yours.
Here's exactly what happens, and what you hold in your hands at the end of each step.
Listen
Guided form and meetingA structured set of questions about your business goals, your margins and your customers. We go through it together, and we come out knowing what to build first.
You get- ✓A read on your marketing maturity: what exists, what's missing, what comes first.
- ✓Exercises that make you think about your own business, not ours.
Track
Two meetingsWe organise every access your marketing depends on, pull your real numbers into one place, and come back with a dashboard. For most founders it's the first time the whole funnel is visible at once.
You get- ✓Accesses and connections organised and documented, in your name.
- ✓A tracking system with your business numbers in it, and it stays with your company.
- ✓A dashboard that shows where the funnel leaks.
Research
Insight documentWhat your market really costs and how your customers behave: who competes for the same attention, what a click and a lead go for in your category. So the plan is priced against reality, not a trend.
You get- ✓A market and audience document, with the benchmarks behind every assumption.
- ✓What acquisition realistically costs, before you commit a budget.
Strategy
Presentation and documentWe present the plan with the evidence behind it: how your business should operate digitally over the next year. For one company that means reach; for another, retention. The plan says which, why, and in what order.
You get- ✓A one-year marketing plan with roadmap and timeline.
- ✓KPIs and a budget that come out of your own numbers.
- ✓Priorities in order: what to do first, what to leave alone.
At the end, this is what is yours.
Whether you continue with us or not. The diagnostic is not a proposal you receive, it is work you keep.
The point: possibilities thought through for your reality and your budget, instead of trends sold to you as strategy.
Straight answers.
How much does the diagnostic cost?+
It's a fixed price, quoted upfront after the first call, never a moving hourly bill. You know the number before you commit to anything.
Do I have to continue with Operations afterwards?+
No. The strategy is yours to keep and run however you like. Some clients run it in-house; others hand us the operation. Both are fine.
We already work with an agency. Why a diagnostic?+
Because it tells you whether their prescription actually fits your business, with numbers you can hold them to. You can keep the agency and run them better.
Who is this for?+
Founder-led businesses that need to structure their marketing and want to build a system for sustainable growth.