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Marketing strategy

Not sure what your marketing should do next?

We help you understand what is working, where the biggest opportunities are and how your budget should be prioritised.

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Marketing strategy

"I do not know what the next step should be."

You need the diagnosis first: what is working today, where the demand is, and where the budget should go before anything gets built.

The other route

Full Service Marketing

"I already know where I want to invest."

You already have a direction. We make sure the strategy, execution and measurement behind it are right.

Explore Full Service Marketing

We apply the Auris System across your full marketing setup.

The same four steps, applied to everything marketing touches in the business.
See the system →

01

Listen

What is happening today.

02

Track

What is actually driving leads, sales and revenue.

03

Research

Where demand and opportunity exist.

04

Strategy

What to prioritise, what to stop and where the budget should go.

Dashboard: From information to investment decisions.

Conversion breakdown

268 customers, last 90 days


SourceCustomersShareSpendCost each
Google Maps and local pack 121 45.1% €0 €0
Organic search 58 21.6% €0 €0
Direct and returning 41 15.3% €150 €4
Paid social 26 9.7% €800 €31
Paid search 22 8.2% €550 €25
Total 268 100% €1,500 €6
READ

Eighty two percent of your customers arrive through maps, search and word of mouth. Those three take €150 of a €1,500 monthly budget.

Loss map

Last 90 days, four locations


StageShare of local searchesCountSurvives
Local searches 46,800 —
Profile and site views 8,240 17.6%
Calls and direction requests 1,190 14.4%
Bookings taken 412 34.6%
Attended 268 65.0%
LEAK

Two of the four locations produce 71% of the calls. The other two have no location page and eleven reviews between them. That is the largest single loss in the path, and it costs nothing in media to fix.

Allocation

Monthly, all locations


ChannelTodayShiftRecommended
Paid social, brand awareness €80053.3% of spend Cut €20013.3% of spend
Paid search, generic terms €55036.7% of spend Cut €15010.0% of spend
Local search and listings €00% of spend Start €55036.7% of spend
Location pages and local SEO €00% of spend Start €40026.7% of spend
Reviews and reactivation email €15010.0% of spend Increase €20013.3% of spend
Total €1,500 Unchanged €1,500

No extra budget is asked for. The lines that produce 82% of your customers go from 10% of the spend to 77%.

Roadmap

Next 12 months

What happens first, what waits, and what each phase is measured on.

PhaseFocusMeasured on
Month 1 Diagnosis, tracking, market research and the investment plan. Every lead traced to a source
Months 2 to 3 Stop what does not work, fix the biggest loss in the path, move budget to the lines that produce customers. Cost per customer
Months 4 to 6 Build the channels the strategy prioritised, and test the two hypotheses worth testing. Qualified leads per month
Months 7 to 12 Compound what works: retention, reactivation, brand and organic demand. Revenue and repeat rate
NEXT

Every phase ends with a review, and the next phase only starts once we agree on what the numbers showed.

Illustrative example. The numbers come from your business, not from a template.

What you leave with

01

A understanding of your business data

02

Confidence to invest

03

A roadmap with channels and budget to keep marketing under routine

What happens after the strategy?

You run it

You lead, you own it

You keep the roadmap and guide your own team through the plan. You can still book a paid consulting call whenever you need a second read.

We run it together

You do it, we support

Your internal team or your current suppliers execute, with our leadership and reporting behind it.

We run it

We run it, you check results

Everything in the shared model, plus a hand picked specialist team executing under us. Auris stays accountable for how it is run.

What's included You run it Together We run it
Strategy built from the diagnostic
Who executes Your team Your team Our specialist team
On demand consulting call
Strategy meeting every 15 days
Reporting and analysis
Live marketing roadmap and next steps
Specialist execution team
Auris stays accountable

Tell us where you're stuck.

Thirty minutes, and you will know whether we are the right fit.

Book a call I already know the channel