Everyone offers you a channel, nobody even understood your business.
Before we propose anything, we run four steps to understand your business in depth. Every engagement starts here.
Four steps. Always in this order.
It does not matter whether you have no idea where to invest or you already know the channel. Every service we run starts here.
Four steps. Four sessions.
A clear direction for growth
Here's exactly what happens, and what you hold in your hands at the end of each step.
Listen
Guided form and meeting
A structured set of questions about your business goals, your margins and your customers.
You get
A read on your marketing maturity: what exists, what's missing, what comes first.
Exercises that make you think about your own business, not ours.
Track
Two meetings
We organise the access your marketing depends on, pull your real numbers into one place, and come back with a dashboard. For most founders it's the first time the whole funnel is visible at once.
You get
Accesses and connections organised and documented, in your name.
A tracking system with your business numbers in it, and it stays with your company.
A dashboard that shows where the funnel leaks.
A senior read of your marketing data, not just the numbers on a screen.
Research
Insight document
What your market really costs and how your customers behave: who competes for the same attention, what a click and a lead go for in your category. So the plan is priced against reality, not a trend.
You get
A market and audience document, with the benchmarks behind every assumption.
What acquisition realistically costs, before you commit a budget.
Strategy
Presentation and document
We present the plan with the evidence behind it: how your business should operate digitally over the next year. For one company that means reach; for another, retention.
You get
A one-year marketing plan with roadmap and timeline.
KPIs and a budget that come out of your own numbers.
Priorities in order: what to do first, what to leave alone.
Operations
Ongoing execution
A team of specialists in each area runs the strategy we defined together, and you deal with Auris only. Day to day gets simple again, so you have the time to lead the company.
How it runs
A specialist for each area: ads, content, SEO, email, web.
Senior oversight keeping the work on the agreed strategy.
One point of contact for everything: Auris.
A monthly report and a data reading of what the numbers mean.
Make your marketing make sense again
Whether you continue with us or not, this is what the system leaves you with.
See in data how your marketing behaves, and make better decisions.
Have senior guidance to understand which path to follow.
A plan thought through and built for your reality.
The point: possibilities thought through for your reality and your budget, instead of trends sold to you as strategy.
Straight answers.
Strategy is a set of decisions that connect the dots: which customers, which offer, which channels, in which order, at what cost, measured by what.
A list of activities is not a strategy. More ads, more content, a new website are activities. The decision is which of them earns your next euro, and which one you should leave alone.
Without that order, the budget goes where the last recommendation pointed, not where the business needs it.