Auris

Better marketing decisions.

Better marketing decisions.

We build the digital marketing structure, run the plan, and bring senior direction to every decision your business needs to grow.

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Know what to prioritize and where to invest.

Senior direction behind every decision.

See what actually drives leads, sales and revenue.

Not sure what’s actually working in your marketing?

It usually comes down to three things.

01

Marketing maturity

Without a proper marketing development inside the business, it is hard to track results and know what is actually driving leads, sales and revenue.

02

No senior marketing direction

Even with data and activity in place, someone still needs to know what it means, what to prioritise and what to do next.

03

No plan built around your business

There are dozens of channels to choose from. Without a plan built on that reality, you keep paying for the wrong ones.

THE AURIS SYSTEM

A system behind sustainable growth

We build the marketing system around your business and run it with you, bringing clarity, data and senior direction along the way.

STEP 01

Listen

We get to know your business, your margins and your reality before anything else.

STEP 02

Track

We connect your data, links and systems so every decision is backed by a real number.

STEP 03

Research

We study your market and how your customers really behave, so the plan sits in reality.

STEP 04

Strategy

A tailored plan built around your business by experienced marketers who turn the data into decisions.

STEP 05 

Operate and optimise

Run the plan with us, alongside your team, or internally. We stay involved at the level your business needs.

See the full method →

With clear data, the decision gets easier.

We turn your numbers into clear priorities and next steps.

Conversion breakdown

268 customers, last 90 days


SourceCustomersShareSpendCost each
Google Maps and local pack 121 45.1% €0 €0
Organic search 58 21.6% €0 €0
Direct and returning 41 15.3% €150 €4
Paid social 26 9.7% €800 €31
Paid search 22 8.2% €550 €25
Total 268 100% €1,500 €6
READ

Eighty two percent of your customers arrive through maps, search and word of mouth. Those three take €150 of a €1,500 monthly budget.

Loss map

Last 90 days, four locations


StageShare of local searchesCountSurvives
Local searches 46,800 —
Profile and site views 8,240 17.6%
Calls and direction requests 1,190 14.4%
Bookings taken 412 34.6%
Attended 268 65.0%
LEAK

Two of the four locations produce 71% of the calls. The other two have no location page and eleven reviews between them. That is the largest single loss in the path, and it costs nothing in media to fix.

Allocation

Monthly, all locations


ChannelTodayShiftRecommended
Paid social, brand awareness €80053.3% of spend Cut €20013.3% of spend
Paid search, generic terms €55036.7% of spend Cut €15010.0% of spend
Local search and listings €00% of spend Start €55036.7% of spend
Location pages and local SEO €00% of spend Start €40026.7% of spend
Reviews and reactivation email €15010.0% of spend Increase €20013.3% of spend
Total €1,500 Unchanged €1,500

No extra budget is asked for. The lines that produce 82% of your customers go from 10% of the spend to 77%.

Services

What we can run for you.

Strategy comes first. Then we activate the channels, specialists and systems your business actually needs.

Strategy

Business diagnosis, market and competitor research, growth roadmap, marketing budget built from your unit economics.

Measurement

Tracking infrastructure, event and conversion setup, attribution, dashboards, monthly reporting.

Demand

SEO and GEO, paid search, paid social, organic social, website and landing pages.

Local

Local search, maps and listings, review generation, location-level campaigns.

Customer

CRM setup, lead routing and follow-up, marketing automation, retention and reactivation.

Creative

Brand identity, messaging, ad creative, content production.

We run these with a network of specialists we have worked with for years. You deal with us. We direct them.

WHY TRUST US?

Senior marketing thinking, built for growing businesses.

Data-driven decisions
Strategy before channels
Transparent reporting
Consistent execution
12+ years of experience
One marketing partner
The Auris team working through a client's numbers
Questions

What founders usually ask us.

If yours is not here, ask it on the call.

We start by understanding your business, your goals and what is already happening in your marketing.

Then we install, repair or organise the tracking you need to understand campaign performance and how your audience behaves. We also research your market, customers and competitors to see what is already validated and where the opportunities are.

From there, we combine the data with our marketing experience to build a 12-month strategy around your business, with clear priorities, the channels to focus on, when to invest in them, how much to allocate and the KPIs you should measure.

So you finish the first month knowing what to do next, why it makes sense and what success should look like.

Both. We direct the work and coordinate the specialists who run it, so you deal with us rather than with five suppliers.

No. We work in cycles with a defined scope, and we review results at the end of each one before deciding what comes next.

That is common. We work alongside them, set the direction and the measurement, and brief them on what to prioritise.

That comes out of your unit economics, not out of a package. The first month gives you a number your margins can carry and the reasoning behind it.

From the blog

Straight talk on marketing that makes sense.

All articles →
Article

Who's Actually Leading Your Marketing?

Specialists can run channels. Someone still has to decide where marketing should go.

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Article

Is Your Marketing Working?

What you spend is easy to see. What it produces takes tracking.

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Article

Marketing Is Not a Campaign

Results come from routine, the way accounting does, not from one-off events.

Read →

You don't need to manage your marketing alone.

Thirty minutes, and you will know whether we are the right fit.

We usually reply the same day.