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Notes on marketing that makes sense.

Straight talk on diagnosing before prescribing, why generic playbooks fail, and treating marketing as a routine instead of a gamble.

Founders end up running marketing by default because no one owns the whole system. Why growing businesses need a strategist, not just more channels.

Knowing what you spend on marketing is not the same as knowing what it produces. Why tracking comes before any new channel.

Businesses treat marketing as a series of events. Results come from routine, the way accounting does.

Two businesses in the same industry with the same revenue can need opposite marketing strategies. Here's why templates fail and diagnosis works.

Most marketing fails because someone prescribed a solution before examining the business. A diagnostic finds the real problem first.